Musa

Resources

Practical guides for museum professionals on audio guides, visitor experience, accessibility, and implementation.

Audio Guide Creation12 min

AI-Generated Audio Guides: What Museums Need to Know

A practical guide for museum professionals evaluating AI audio guides — covering cost, quality, hallucination risk, curatorial control, and what to look for.

Visitor Experience & Accessibility9 min

Are Museum Audio Guides Worth It? An Honest Answer

Museum audio guides range from forgettable to great. This guide explains how to tell if one is worth your money and time before you commit.

Visitor Experience & Accessibility10 min

Audio Descriptions for Blind and Low-Vision Museum Visitors

Traditional audio descriptions cost thousands per artwork and rarely cover a full collection. AI image analysis changes the math, and improves the experience for every visitor.

Visitor Experience & Accessibility11 min

Audio Guide Adoption Rates: How to Get Visitors to Actually Use Them

Most museums overestimate audio guide adoption. Realistic rates run 2% to 20-40%. Here's how to think about the funnel and where visitors actually drop off.

Visitor Experience & Accessibility11 min

Audio Guide Analytics: KPIs That Actually Matter

Most audio guide metrics are vanity numbers. Here's what museums should measure instead — and what conversational AI data can reveal that play-count dashboards never will.

Audio Guide Creation10 min

Audio Guide Content Strategy by Institution Type

How audio guide content strategy differs across art museums, heritage sites, and science centers, and why AI dissolves most of those differences.

Museum Operations & Strategy10 min

Using Audio Guide Data to Improve Museum Operations

Audio guide data goes beyond visitor metrics. Conversational AI guides generate operational intelligence that surveys and sensors miss — here's how to use it.

Museum Operations & Strategy10 min

Integrating Audio Guides with Museum Systems

Your audio guide shouldn't be an island. Learn how it connects to ticketing, collection management, analytics, and your website, and what to ask before you start.

Museum Operations & Strategy10 min

Audio Guide Pricing Models: Free vs. Paid and Everything Between

How to price your museum audio guide: free, paid, or bundled with admission. Data on what works, who should charge, and how to find your optimal price point.

Museum Operations & Strategy11 min

Writing an Audio Guide RFP: What to Ask Vendors

A practical guide for museums writing RFPs for audio guide systems. What questions separate good vendors from bad ones, and red flags to watch for.

Museum Operations & Strategy11 min

Total Cost of Ownership: Audio Guide Systems Compared

Most museums compare audio guide prices on sticker cost alone. Here's what it actually costs to own each type of system over five years — hardware, BYOD, and AI.

Visitor Experience & Accessibility9 min

How Audio Guides Can Make Your Museum Visit More Accessible

A practical guide for visitors with accessibility needs — what to look for in museum audio guides, what to ask about, and how the right guide changes the experience.

Audio Guide Creation10 min

Creating Audio Guides for Children and Families

How to design audio guide experiences that actually work for kids, and why AI character design matters more than recording a separate children's track.

Heritage & Specialized Sites10 min

Audio Guides for Churches and Religious Heritage Sites

Churches and cathedrals attract millions of tourists but still function as places of worship. How to design audio guides that respect the space while informing visitors.

Visitor Experience & Accessibility10 min

Museum Audio Guides for Deaf and Hard-of-Hearing Visitors

Audio guides sound exclusionary for deaf visitors, but the content matters more than the medium. How text-first features make museum guides accessible to everyone.

Heritage & Specialized Sites10 min

Audio Guides for Historic Houses and Stately Homes

Historic houses have stories layered into every room. Here's how audio guides — especially AI-powered ones — handle multi-narrative interpretation without cluttering the space.

Visitor Experience & Accessibility8 min

How to Actually Visit a Large Museum Without Wasting Your Day

Practical strategies for visiting the Louvre, Met, British Museum, and other massive museums — and how audio guides help you stop wandering aimlessly.

Visitor Experience & Accessibility10 min

Designing Audio Guides for Neurodiverse Visitors

Most audio guides assume one type of brain. Here's how museums can design for autism, ADHD, dyslexia, and sensory processing differences — and why it benefits everyone.

Visitor Experience & Accessibility10 min

Designing Audio Guides for Older Adults

Older adults are often the most engaged museum visitors and the most frustrated by technology. How to design audio guides that remove friction without dumbing anything down.

Heritage & Specialized Sites10 min

Audio Guides for Outdoor Heritage Sites Without Infrastructure

Heritage sites without Wi-Fi, power, or cell signal still need interpretation. How modern audio guides handle offline delivery, GPS, and visual anchoring.

Audio Guide Creation10 min

Audio Guides for Rotating and Temporary Collections

Temporary exhibitions rarely get audio guides because the economics don't work. AI-generated guides flip the model — content changes become a feature, not a cost.

Heritage & Specialized Sites10 min

Audio Guides for Sensitive Heritage and Memorial Sites

How to design audio guides for Holocaust memorials, slavery heritage sites, and conflict zones, where tone is everything and one wrong note destroys trust.

Heritage & Specialized Sites10 min

Audio Guides for Small Museums: A Real Guide on Any Budget

Small museums think audio guides are for big institutions. Usage-based pricing and BYOD change that — here's how to offer a great guide without a massive budget.

Heritage & Specialized Sites10 min

Audio Guides for Temporary and Travelling Exhibitions

Temporary exhibitions rarely get audio guides because the ROI window is too short. Travelling shows can't adapt guides to new venues. AI fixes both problems.

Heritage & Specialized Sites10 min

Audio Guides for Zoos and Botanical Gardens

Zoos and gardens have living collections that change daily. Traditional audio guides can't keep up. AI-powered guides that adapt to what's actually there right now can.

Technology & Implementation11 min

Beacons, NFC, and QR Codes: Positioning Technology for Audio Guides

Beacons promise automatic triggers but need constant maintenance. NFC limits range. QR codes just work. Here's how each positioning technology performs in real museums.

Museum Operations & Strategy12 min

Building the Business Case for a Museum Audio Guide

A practical framework for pitching an audio guide to your board or funding body — covering visitor experience, reputation, revenue, and how to structure a low-risk pilot.

Technology & Implementation10 min

BYOD Audio Guides: Why Visitors' Own Devices Win

Dedicated audio guide hardware costs tens of thousands and visitors don't like using it. BYOD eliminates the fleet, the desk, and the friction — here's the full case.

Audio Guide Creation10 min

Celebrity & Community Voices in Audio Guides

How museums use celebrity narration, voice cloning, and community voices in audio guides, and why the real human element comes from somewhere else entirely.

Visitor Experience & Accessibility11 min

Reducing Cognitive Load in Museum Audio Guides

Museum fatigue kills engagement after 60 minutes. Here's how to design audio guides with three tiers of engagement that match visitors where they are.

Heritage & Specialized Sites10 min

Docents vs. Audio Guides: Complementary, Not Competing

Audio guides don't replace human docents — they serve the 80% of visitors who would otherwise get no interpretation. Here's how the two work together.

Audio Guide Creation10 min

How to Write an Audio Guide Script

A practical guide for museum professionals on writing audio guide scripts, from traditional approaches to directing AI-powered tour guide personas.

Museum Operations & Strategy11 min

How to Launch a Museum Audio Guide in 30 Days

A week-by-week timeline for launching an AI audio guide — from data ingestion to live pilot. No 6-month procurement cycle required.

Audio Guide Creation10 min

Localizing Your Audio Guide: A Complete Guide

Why most multilingual audio guides sound like bad translations — and how to deliver native-quality experiences in 40+ languages without the traditional per-language costs.

Audio Guide Creation9 min

The Multilingual Museum: When to Add Languages to Your Audio Guide

AI has made adding languages near-free. The question isn't which 3 to offer — it's why you'd leave any visitor without a guide in their language.

Visitor Experience & Accessibility11 min

Museum Audio Guide Accessibility Checklist

A practical checklist for making museum audio guides accessible — covering screen readers, visual impairments, hearing loss, and motor issues, plus why accessibility improvements benefit every visitor.

Audio Guide Creation9 min

Museum Audio Guide Content Management

How museums actually manage audio guide content day-to-day: who owns it, what tools they need, and why a CMS for audio guides looks nothing like one for websites.

Museum Operations & Strategy10 min

Funding Your Audio Guide: Grants and Creative Financing

Audio guides don't have to come out of your operating budget. Grants, partnerships, and usage-based pricing make funding easier than most museums expect.

Heritage & Specialized Sites11 min

What Museums Get Wrong About Audio Guides: Lessons from the Field

Nine mistakes we see museums make with audio guides, from over-scripting content to ignoring the adoption funnel. Honest takes from working with dozens of institutions.

Museum Operations & Strategy10 min

Privacy and GDPR Compliance for Museum Audio Guides

Practical privacy and GDPR guidance for museums using audio guide technology — what to ask vendors, how to handle conversational data, and where AI changes the equation.

Museum Operations & Strategy10 min

Revenue Beyond Tickets: Monetizing Your Audio Guide

Audio guides don't have to be a cost center. From gift shop integration to sponsorship deals, here's how to turn your guide into a revenue channel.

Technology & Implementation10 min

Museum Wi-Fi: What You Need for Digital Audio Guides

Your museum Wi-Fi doesn't need to be enterprise-grade for digital audio guides. Here's what actually matters — coverage, concurrent connections, and when to skip Wi-Fi entirely.

Visitor Experience & Accessibility9 min

How to Plan a Museum Visit with an Audio Guide

Practical tips for getting the most out of your museum trip when an audio guide is available, from pre-visit prep to time budgeting.

Technology & Implementation10 min

Setting Up QR Code Audio Guides: A Practical Guide

How to implement QR codes for museum audio guides: placement, sizing, testing, URL strategy, and the mistakes that waste visitors' time.

Audio Guide Creation10 min

Sound Design for Museum Audio Guides

Most audio guides are narration over silence. Here's how ambient sound, interview clips, and contextual audio turn a good guide into an unforgettable one.

Heritage & Specialized Sites10 min

Sustainability and Environmental Impact of Museum Audio Guides

Hardware audio guides carry a real environmental cost — manufacturing, batteries, e-waste. BYOD eliminates most of it. Here's how the numbers compare.

Visitor Experience & Accessibility9 min

How to Actually Get Value from a Museum Audio Guide

Most people either skip the audio guide or use it wrong. Here are practical tips to make your next museum visit better — not longer.

Visitor Experience & Accessibility10 min

Training Museum Staff on Audio Guide Technology

Your audio guide is only as good as your staff's ability to promote it. Front desk staff drive adoption more than any signage — but they're usually the last to be trained.

Visitor Experience & Accessibility10 min

Visitor Journey Mapping for Audio Guide Design

How to map visitor movement through your space and design audio experiences that match — practical steps, not abstract UX theory.

Technology & Implementation11 min

Web App vs. Native App: Which Is Better for Museum Audio Guides?

The web vs. native debate for museum audio guides comes down to one thing: will visitors actually use it? Here's why web apps win for most institutions.