Blog
Thoughts, findings, and case studies from building visitor-centered experiences.
Get in touch2026
· 4 min
Musa at Fantastic Futures 2026: Trust Beyond Accuracy
Accuracy is largely an engineering problem now. The harder question is who decides what a guide says, in what order, and whether any of it holds a visitor's attention.
ResearchAI
· 5 min
Four narrators, two museums, one team that built it all themselves
How Culture Trois-Rivières built its own AI audio guides for Boréalis and the Manoir Boucher de Niverville, with four narrators including an 18th-century seigneur and a mouse for children.
Case StudySelf-builtPersonasHeritage site
· 5 min
A 53-stop Cantonese guide, nine days from final content to opening
How Hong Kong design studio Noiseless Design launched a 53-stop Cantonese AI audio guide for a temporary exhibition, and what happened when the run was extended.
Case StudyMultilingualExhibition designer
· 6 min
Permanent paid deployment in eight weeks
How Museo Miraflores moved from a year-long tablet-based audio tour to a permanent paid AI guide in eight weeks, with 5x uptake and government-level endorsement.
Case StudyPaid guideHardware replacementArchaeology
· 3 min
Preview before you publish
Studio edits now wait in preview until you publish. Review every change before it reaches visitors.
Feature
· 6 min
The first Gaudí house with an AI audio guide
How El Capricho de Gaudí deployed an AI audio guide that retained 75% of visitors at the start of the tour and reached completion rates traditional guides rarely match.
Case StudyHeritage siteFamily tourVoice
· 4 min
Musa arrives in Europe
How we brought Musa to El Capricho de Gaudí in Comillas, Spain.
Story
· 2 min
Musa Guide Wins blooloop 2025 Guest Journey Award
We won first place in the Guest Journey category at the 2025 blooloop Innovation Awards.
Update
2025
· 3 min
More Accessible Tours and the Curb Cut Effect
Musa now generates detailed descriptions of uploaded images, making tours more natural and accessible.
FeatureAccessibility
· 4 min
Two Birds, One Stone
Why AI-enhanced audio guides solve two problems at once: better visitor experiences and protecting your curatorial voice from generic AI.
StrategyAI
· 4 min
Infinite Paths for Everyone: Why Chatbots Miss the Point of Audio Guides
How structured tours with conversation create better visitor experiences than pure chatbots or static audio guides.
ProductAI
· 3 min
Introducing Interactive 360° Images
Musa Studio now supports high-resolution 360° images, bringing immersive experiences to museum tours.
Feature· 3 min
Living Guides at Museo Miraflores
How we built a living guide for Museo Miraflores, a museum in Guatemala City, Guatemala.
Story
· 2 min
Hello, World
Who doesn't need a blog?
Update
