Musa Guide Wins blooloop 2025 Guest Journey Award

We won first place in the Guest Journey category at the 2025 blooloop Innovation Awards!

Blooloop is the most-read publication in the visitor attractions industry, reaching 650,000 professionals across 180 countries. This year, over 160 entries were judged by more than fifty panelists from institutions like The British Museum, the International African American Museum, and Edelman Fossil Park.

We entered because we think museums deserve guides where curiosity never hits a dead end - where every visitor can ask questions and get answers in the voice of the museum, not a generic chatbot.

Tera Greenwood, one of the Guest Journey judges from SSA Group, described the awards as being about "removing friction and creating those seamless, personalized experiences that today's guests expect." That's what we're trying to build.

Thank You

First, to Museo Miraflores and their team, Maria Gadsden and Hari Castillo, for believing in what we're building from the start.

Also to the blooloop team for organizing the Innovation Awards and the Festival of Innovation.

And to the Guest Journey panelists: Tera Greenwood from SSA Group, Randi Hamilton from the Detroit Zoological Society, and Abby Bysshe from The Franklin Institute, as well as the 50+ judges who believe in what we're building. We're honored!