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Photograph from Hailun Ma's Hometown series, 2018, portraying youth and everyday style in Xinjiang

Foam Fotografiemuseum AmsterdamGrachtengordel

Hailun Ma - Hometown

Now showing18 September 2026 – 20 January 2027€16

The Chinese photographer's first major solo show outside China: recent series on family, youth and daily style in Xinjiang, where fashion becomes a lens for social observation.

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Someone in a white dress and red boxing gloves sits on a patterned carpet beside a punching bag. That's Uruklyn, 2024. The series name splices Ürümqi, Ma's home city, with Brooklyn, where she studied. The Brooklyn half was borrowed from Breukelen, a short train ride from Amsterdam, so the name has come home twice.

This is Ma's first major solo show outside China. It gathers her recent series on Xinjiang, including Xinjiang Fashion Guide, Streetculture, Family and Urban Arts, plus a selection of covers she shot for international fashion magazines. You go from four young men lounging on a rooftop with a football and a bike to a figure in a helmet beside a motorcycle draped in red fabric. Foam calls the pictures bright and playful, sometimes staged, sometimes spontaneous.

Ma photographs people she knows rather than the region's postcard views. Entry is the €16 museum ticket, free with a Museumkaart and for under-12s, and Foam stays open until 21:00 on Thursdays and Fridays.

Look for

  • Uruklyn, 2024

    Look for a figure in a white dress and red boxing gloves, sitting on a patterned carpet next to a punching bag, with ornate rugs all around.

  • Kashi Youth, Uruklyn, 2023

    Four men take over a rooftop: one sits on a chair by a football, two lounge on the ground, and one rides past on a bike.

  • Kashi Youth

    A figure in a layered dress and a helmet stands beside a motorcycle covered in red fabric, with a white cushioned chair behind.

  • The magazine covers

    Alongside the Xinjiang series, the show includes a selection of covers Ma made for international fashion magazines.

Good for

  • Evening Visits
  • Out-Of-Town Guests

With kids

Children up to 12 get in free, and no online ticket is needed for them.

Free in the same building

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