Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
How Musa gets people there
No beacons, no indoor positioning hardware, no app to install. Musa works with what visitors already have in their pocket.
1The visitor says where they are
They scan a QR code at their current stop, tell the guide which room they are in, or simply describe what they can see. The guide understands, makes suggestions, and takes it from there.
2The guide speaks the way
Musa gives spoken, turn-by-turn directions grounded in your floorplan: up the main staircase, second room on the right.
3It works across the whole building
Directions carry across floors and wings. Nothing to install on walls or ceilings, and nothing for visitors to download.
An optional audio guide layer
Navigation can stand alone or carry the full tour. The same guide that walks visitors to a room can tell them what everything in it means.
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Ask anything, get answers you can trust
Your floorplan is the tour
Musa does not navigate an abstract map. It navigates your building, the way your team and your signage describe it.
Ingested during onboarding
Share your floorplan with your other materials and we ingest it during onboarding, alongside catalogues, media, and transcripts.
Your rooms, your landmarks
Directions reference the rooms, staircases, and landmarks your visitors can actually see, not compass bearings or grid coordinates.
Not only for tour-takers
Free-roam visitors can ask "where is the Egyptian gallery?" at any point. Wayfinding is available whenever someone needs it, not only on a guided route.
The questions your info desk hears all day
Across live Musa deployments, 20 to 30 percent of the questions visitors ask are about finding their way. The guide answers them on the spot, so your team does not have to.
At El Capricho de Gaudí, which welcomes around 250,000 visitors a year, Musa guides visitors through the house and gardens as one continuous route, indoors and out.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
