Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
How Musa gets people there
No beacons, no indoor positioning hardware, no app to install. Musa works with what visitors already have in their pocket.
1The visitor says where they are
They scan a QR code at their current stop, tell the guide which room they are in, or simply describe what they can see. The guide understands, makes suggestions, and takes it from there.
2The guide speaks the way
Musa gives spoken, turn-by-turn directions grounded in your floorplan: up the main staircase, second room on the right.
3It works across the whole building
Directions carry across floors and wings. Nothing to install on walls or ceilings, and nothing for visitors to download.
What Musa is — and what it is not
Indoor navigation usually means a blue dot on a map, fed by installed hardware. Musa takes a different route: spoken directions grounded in your floorplan. That boundary matters, so here it is explicitly.
What it does
- Speaks turn-by-turn directions based on your floorplan, referencing the rooms, staircases and landmarks visitors can actually see
- Locates visitors when they scan a QR code, name their room, or simply describe what is around them
- Answers “where is …?” for galleries, exhibits, toilets, exits, café and shop — in the visitor's own language
- Works across floors and wings, indoors and outdoors, with nothing mounted on walls or ceilings
What it is not
- Not continuous blue-dot positioning: Musa does not track the visitor's position in real time and does not auto-reroute mid-walk
- Not a beacon, Bluetooth or UWB installation — there is no positioning hardware to buy, calibrate or maintain
- Not an emergency or evacuation system — it complements your signage rather than replacing safety infrastructure
Closed rooms, moved exhibits and rerouted paths are handled as content: your team updates the floorplan or the affected stop in Studio and publishes, in minutes, without touching any hardware.
An optional audio guide layer
Navigation can stand alone or carry the full tour. The same guide that walks visitors to a room can tell them what everything in it means.
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Ask anything, get answers you can trust
Your floorplan is the tour
Musa does not navigate an abstract map. It navigates your building, the way your team and your signage describe it.
Ingested during onboarding
Share your floorplan with your other materials and we ingest it during onboarding, alongside catalogues, media, and transcripts.
Your rooms, your landmarks
Directions reference the rooms, staircases, and landmarks your visitors can actually see, not compass bearings or grid coordinates.
Not only for tour-takers
Free-roam visitors can ask "where is the Egyptian gallery?" at any point. Wayfinding is available whenever someone needs it, not only on a guided route.
Signage, beacons or spoken wayfinding?
Three honest options for museum wayfinding. They solve different problems at very different operating costs.
| Signage & paper maps | Beacon/Bluetooth systems | Musa spoken wayfinding | |
|---|---|---|---|
| Hardware | Printed signs and maps | Transmitters installed and maintained across the building | None — QR codes and the visitor's own phone |
| Visitor experience | Read, orient, interpret the map | Blue dot on a map, usually inside an app | Spoken directions in the visitor's own language |
| Updates | Reprint and re-hang | Recalibrate and maintain hardware | Edit the floorplan or stop in Studio, publish in minutes |
| Languages | As many as fit on the sign | Depends on the companion app | 40+ languages included |
| Positioning | None | Continuous, building-wide tracking | On request: QR scan, room name or a description — no continuous tracking |
The questions your info desk hears all day
Across live Musa deployments, 20 to 30 percent of the questions visitors ask are about finding their way. The guide answers them on the spot, so your team does not have to.
At El Capricho de Gaudí, which welcomes around 250,000 visitors a year, Musa guides visitors through the house and gardens as one continuous route, indoors and out.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Questions about visitor navigation
No. There is no positioning hardware at all. Directions are grounded in your floorplan, and visitors establish where they are with a QR scan, a room name or a short description.
The visitor tells it: they scan the QR code at their current stop, name the room they are in, or describe what they can see. The guide takes it from there and speaks the route.
Yes. Directions carry across floors and wings — up the main staircase, second room on the right — because they follow your floorplan, not a signal map.
You share it with your other materials, and we ingest it during onboarding alongside catalogues, media and transcripts. No special format project is required.
Your team updates the floorplan or the affected stops in Studio and publishes. The next visitor who scans gets directions that reflect the change — no hardware to reconfigure.
No. Wayfinding runs in the same browser-based guide as the tour: scan a QR code and ask. It is available to free-roaming visitors too, not only tour-takers.