Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
How to create an audio guide in 8 steps
With Musa or without it, creating an audio guide follows the same eight steps. This is the process we walk museums, exhibitions and cultural venues through — and what the platform automates at each step.
Define goal and audience
Decide what the guide is for: the permanent collection, a special exhibition, families, first-time visitors. One clear audience per tour beats one tour for everyone — you can add more tours later.
Collect your source material
Wall texts, catalogues, PDFs, existing scripts and recordings, plus your floorplan. With Musa you upload this once and it becomes the guide's knowledge base; nothing needs rewriting by hand first.
Choose stops and route
Pick the objects that carry the story and put them in a walkable order. In Studio you arrange stops on your floorplan, so the route follows the building rather than an abstract list.
Write and voice the narration
Write the way your best guide speaks. Musa narrates each stop with AI voices in one click — with natural dialects and accents — or you attach your own recordings per stop.
Add languages
Publish the same tour in 40+ languages from your source language. Your team reviews every language in Studio before it goes live.
Set up QR access
Print QR codes for the entrance and the stops. Visitors scan, and the tour opens in the browser on their own phone — no app, no rental devices.
Walk the route and test
Pilot on site with your team: walk the tour, ask the guide questions, and fix wording, order or pronunciation in minutes.
Launch, measure, update
Go live and watch the analytics: what visitors hear, ask and skip. Update stops whenever you like — the next scan delivers the new version.
To go deeper: the audio guide software behind this workflow, the path from PDF to audio guide, multilingual publishing, and the no-download audio guide app visitors use on site.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
From your documents to visitor-ready
Days to a demo, four weeks to a pilot, eight weeks to a full launch. Here is how a typical build runs.
Send your existing material: wall texts, catalogues, floorplan. We handle the ingestion.
Review the draft tour in Studio. Adjust stops, tone, and languages until it sounds like your museum.
Pilot on site with your team. Walk the route, ask the guide questions, refine anything that feels off.
Print the QR codes and go live. No apps to publish, no devices to hand out.
Museo Miraflores, a 100k-visitor museum, went live in 8 weeks including a full on-site pilot. Smaller launches move faster. Read the case study
Temporary exhibitions work the same way: short-run shows launch on the same timeline, with no hardware to procure and nothing to decommission after closing.
"We had a lot of content and it got slotted in so quickly, all of it translated to English as well, which is pretty amazing."
Messengers of Hope in Hong Kong went from final confirmed content to opening day in nine days.
Authentic
Create voices with natural dialects, accents, and emotions. Generated doesn't mean generic.
Audio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Ask anything, get answers you can trust
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Questions before the first audio guide
Three models: revenue share with no upfront costs, a subscription from £500 per month, or prepaid credits from £1,000. There is no setup fee — onboarding and content ingestion are included.
Existing material is enough: wall texts, catalogues or PDFs, ideally a floorplan. We ingest it during onboarding; a first demo tour built on your own content typically takes days.
Yes. You can bring your own audio tracks and attach them to stops — or narrate stops with AI voices in one click.
You create in your working language and publish in 40+ languages. Names, dates and house terminology carry through, pronunciation is tunable down to phoneme level, and your team reviews every language before publishing.
Edit the stop in Studio and publish; the next visitor who scans gets the new version. Content updates are unlimited, with no re-recording session and no vendor queue.
Yes — most museums start from PDFs, catalogues and wall texts. We ingest the documents, and they become both the narration and the knowledge base visitor questions are answered from.