A reimagined version of Michelangelo's Creation of Adam, where God, instead of reaching to Adam, reaches outside of the painting to a curious kid.
First place at Blooloop Awards 2025 🏆 Guest Journey of the Year. Learn more
Create an audio guide in daysUpload your content, arrange it into a tour, narrate it with AI in one click. Or bring your own audio tracks.
Musa Logo

Trusted by cultural institutions worldwide

Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.

Blooloop Innovation Awards
Museo Miraflores
El Capricho de Gaudí
Podere Fonte Martino
Lentos Kunstmuseum Linz
Museo del Deporte
Culture3r
Borealis
Noiseless Design
Blooloop Innovation Awards
Museo Miraflores
El Capricho de Gaudí
Podere Fonte Martino
Lentos Kunstmuseum Linz
Museo del Deporte
Culture3r
Borealis
Noiseless Design

Curation without the hassle

From your documents to visitor-ready

Days to a demo, four weeks to a pilot, eight weeks to a full launch. Here is how a typical build runs.

1
Week 1

Send your existing material: wall texts, catalogues, floorplan. We handle the ingestion.

2
Week 2

Review the draft tour in Studio. Adjust stops, tone, and languages until it sounds like your museum.

3
Week 3

Pilot on site with your team. Walk the route, ask the guide questions, refine anything that feels off.

4
Week 4

Print the QR codes and go live. No apps to publish, no devices to hand out.

Museo Miraflores, a 100k-visitor museum, went live in 8 weeks including a full on-site pilot. Smaller launches move faster. Read the case study

Temporary exhibitions work the same way: short-run shows launch on the same timeline, with no hardware to procure and nothing to decommission after closing.

"We had a lot of content and it got slotted in so quickly, all of it translated to English as well, which is pretty amazing."

Christopher Lee, Founder, Noiseless Design

Messengers of Hope in Hong Kong went from final confirmed content to opening day in nine days.

Authentic

Create voices with natural dialects, accents, and emotions. Generated doesn't mean generic.

Audio guides, how they should have been

There is a big difference between a guide and a recording. Your visitors will notice. See all features.

Guest Journey of the Year 2025

We've won first place at the 2025 blooloop Innovation Awards for our work with Museo Miraflores. Recognized by judges from the British Museum and more. This is a first for an AI audio guide in the cultural and heritage space. →

30% of interactions beyond the curated tour

42+ minutes average engagement

100k+ annual visitors

Pricing that starts at zero

No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.

Revenue share · £0 upfrontSubscription · from £500/moPrepaid · from £1,000
See pricing
See it in actionGod's hand reaching out

FAQs

A visitor-ready pilot takes a few weeks including uploading assets. We handle ingesting floorplans, media, and transcripts, then hand you ready-to-use QR codes or collaborate with your team if they prefer to build tours themselves. See our deployment guide for details.
Musa answers from the knowledge graph your team maintains, labels any supplemental context, and keeps curators in control of voice and facts with built-in review tools. Learn more about our AI audio guide approach.
Visitors use their own devices by scanning QR codes or reusing the audio-guide numbers you already have. There's no kiosk or app to buy. Phones connect over your Wi-Fi or their own mobile data, and tour audio has offline support, so narration keeps playing in dead zones across the spaces you want covered. Real-time AI answers pause while a phone is offline and resume as soon as the connection returns.
Yes. You can export the full knowledge graph, transcripts, and analytics at any time, and we keep everything ready in your account even if you pause billing.