Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
What is audio guide software?
Audio guide software is a web-based platform for creating, publishing and analysing audio tours. In Musa that means one workspace: your team edits stops in Musa Studio, publishes them as a guide visitors open by scanning a QR code in the browser, and follows usage in the dashboard — narration in 40+ languages, payments and visitor Q&A included.
The platform covers the whole workflow: creating an audio guide from your material, turning PDFs and catalogues into stops, and publishing every tour in 40+ languages from a single source your team maintains.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Everything you ever wanted, included
The essentials most platforms charge extra for are standard here, in every plan.
| Capability | What it means for your team |
|---|---|
| Fully web-based, nothing for visitors to install | Your team works in the browser and visitors listen in theirs. There is nothing to install on either side and no devices to maintain. |
| QR code delivery on visitors' own phones | Visitors scan a code at the entrance or next to an exhibit and the guide opens on their own phone. No rental desk, nothing to hand out. |
| 40+ languages at no extra charge | Publish the same tour in 40+ languages from one source, so international visitors are covered without separate production runs. |
| Visitor analytics and feedback dashboard | See which stops are heard, what visitors ask and where they drop off, and let that guide your next content update. |
| Built-in payments with 135+ currencies | Sell the guide on the visitor's phone in 135+ currencies, or bundle it with admission. No extra till, no separate ticketing project. |
| Unlimited team seats | Everyone who works on content gets access. Licensing never decides who is allowed to fix a label text. |
| Unlimited content updates | Correct a date or add a stop and publish. The next visitor who scans gets the new version, with no re-recording session. |
| Export your knowledge base at any time | Your knowledge graph, transcripts and analytics can be exported at any time. The content stays yours. |
| Open Q&A is optional, you decide whether visitors can ask questions at all | Visitor questions are answered only from the material you provide, and you can switch open Q&A off entirely. |
Run it with the team you have
No agency, no production studio, no new hires. Musa fits the team you already have.
Onboarding on us
Complimentary onboarding and content ingestion. We turn your existing material into a working guide before you pay anything.
Update in minutes
Publish changes yourself the moment something moves. No agency, no re-recording, no waiting on a vendor queue.
Dedicated support
Support from our team is included in every plan, with no add-ons and no per-incident fees.
Audio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Thousands of conversations. Visitor insights you can act on.
Ask anything, get answers you can trust
Never wonder where to go next
Authentic
Create voices with natural dialects, accents, and emotions. Generated doesn't mean generic.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Common questions when choosing audio guide software
Musa has three models: revenue share with no upfront costs, a subscription from £500 per month, or prepaid session credits from £1,000. There is no setup fee, and onboarding including content ingestion is included in every plan.
Yes. Musa Studio runs in the browser: your team edits stops, tone and languages directly and publishes changes in minutes. Team seats and content updates are unlimited in every plan.
Wall texts, catalogues, PDFs, transcripts, images and audio or video clips, plus your floorplan. We ingest your existing material during onboarding and turn it into the guide's knowledge base.
Musa links to ticketing or CRM systems via API or simple exports, can be embedded on your website, and works alongside your existing signage.
You do. You can export your full knowledge graph, transcripts and analytics at any time, and everything stays ready in your account even if you pause.
Fully web-based. Visitors scan a QR code and the guide opens in their phone's browser; your team needs nothing more than a browser for Studio. There is no app to build and no hardware to buy.