Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
Most of what you hold is out of sight
A display case shows what fits, and a label stops at a few lines. Everything else you hold on the subject stays in the stacks, unread by the people standing in front of it.
The case shows a fraction
A rotation puts a few dozen items on view. The hundreds of related pieces in your holdings, and the research that connects them, never reach the visitor who came to see them.
The work outlives the display
Light-sensitive material comes out for a few weeks at a time. The research written for each rotation is shown briefly and then filed away. A guide keeps it available after the case changes.
Two visitors, two depths
A weekend visitor wants to know what they are looking at. A researcher wants provenance and related holdings. One guide answers both from the same material, at whatever depth is asked for.
Your catalogue is already the content
Archives and libraries have been describing their holdings for decades. Finding aids, catalogue records, and exhibition texts are the raw material a guide is built from, and you already maintain them.
Finding aids and catalogue records
Upload the descriptions your team already keeps. Musa builds them into a knowledge graph the guide answers from, so what a visitor hears traces back to your own records.
Grounded in your records
The guide answers from the material you give it. Where your records are silent, it says so rather than filling the gap with something plausible.
Archivists keep the last word
Your team edits what the guide can say and publishes changes when they are ready. Nothing reaches a visitor without going through your review.
Audio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Ask anything, get answers you can trust
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Built for reading rooms and working buildings
A library is a place of work as well as a place to visit. The guide fits how the building is actually used on the day.
Quiet by default
Visitors listen on their own phones through their own headphones. No tour group talking through the reading room, and nothing to hand out or collect at the desk.
The building is part of the story
Reading rooms, staircases, and stacks are often why people come in the first place. One route carries the architecture and the history of the institution alongside the collection.
Finding the way inside
Visitors ask where a room is and get directions from where they are standing, so the enquiry desk answers fewer of the same questions.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
