Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
A self-guided tour app for venues, not a tour marketplace
Musa is a self-guided tour platform for institutions: museums, parks, heritage sites and cities publish their own tours to their own visitors — not a consumer walking-tour marketplace. Your tour lives under your brand, built from your content. A QR code at the starting point opens it in the browser, with no download and no account, and guides visitors stop by stop at their own pace.
The pieces behind it each have their own page: the no-download web app visitors use, the spoken visitor navigation that gets them between stops, and the multilingual delivery every tour ships with.
From idea to a published tour
Creating a self-guided tour is a content project, not a software project. Five steps, all in one workspace.
Import your material
Scripts, brochures, PDFs, images and existing recordings become the tour's knowledge base — nothing needs rewriting by hand first.
Set stops and route
Arrange the stops in walking order: indoors on your floorplan, outdoors along your grounds or streets.
Choose voice and languages
Narrate with natural AI voices in one click or attach your own recordings, and publish in 40+ languages from one source.
Preview and publish by QR
Walk the route yourself, then print QR codes for the starting point and stops. Visitors open the tour straight in the browser.
Learn and update
Analytics show what visitors hear, ask and skip. Update any stop in minutes — the next scan delivers the current version.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Sounds like you, scales like software
Self-guided does not mean generic. You decide the route, the tone, and the stories. The guide carries them to every visitor.
Your tone, your stories
Write the way you speak. The guide narrates your script in a voice that fits your brand, with natural dialects and accents.
Your route, stop by stop
Design the route once and every visitor walks it at their own pace, without waiting for a group or a time slot.
Present even when you are not
Visitors ask questions along the way and get answers grounded in your material, as if you were walking next to them.
Audio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Ask anything, get answers you can trust
For museums, parks and city routes
One platform, three very different kinds of ground. The tour format adapts to where your visitors actually walk.
Museums and galleries
Indoor tours follow your floorplan across rooms, floors and wings. Visitors move at their own pace, and can ask questions at any stop instead of saving them for a guide who is not there.
Parks, gardens and heritage sites
Outdoor routes run over mobile data on the visitor's own phone, and tour audio keeps playing offline in dead zones. One route can carry visitors from the house out into the grounds.
City and district routes
Streets, quarters and trails work the same way: a QR code at the starting point, stops along the route, and stories told in the visitor's own language.
For museums in depth, see the digital museum audio guide; for castles, gardens and historic sites, audio guides for heritage venues.
One tour, from door to door
Museums, parks, and city routes: the guide follows wherever your tour goes, on the phone already in the visitor's pocket.
Indoors
Room-by-room guidance built from your floorplan, across floors and wings, with no beacons and no hardware.
Outdoors
Sculpture parks, grounds, and streets work over mobile data on the visitor's own phone. Nothing to hand out or collect.
Starts with a scan
A QR code at the meeting point opens the tour instantly in the browser. No app, no download, no account.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Questions about self-guided tours
No. The tour opens in the browser on the visitor's own phone. A QR code at the starting point is the entire setup — no download, no account.
They scan the QR code you place at the meeting point or entrance. The tour opens instantly in their language and starts at the first stop.
Visitors tell the guide where they are — by scanning a QR code at a stop, naming the room, or describing what they see — and it gives spoken directions grounded in your floorplan. No positioning hardware is installed.
Tour audio has offline support and keeps playing in dead zones. Live AI answers pause while the phone is offline and resume when the connection returns.
Both. Built-in payments let visitors buy the tour on their phone in 135+ currencies, or you bundle it with admission and treat it as part of the visit.
More than 40, from one source your team maintains. Visitors pick their language at the start and can switch mid-tour.