Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
When your guided tours sell out
A guided tour caps how many visitors get the full story. Everyone who missed a slot still walks your route, past your best rooms, without knowing what they are looking at. Musa is the always-available guide for the unguided majority.
Tours cap your capacity
Your guides can only take so many groups a day. On busy days the tours sell out, and most of your visitors never hear the stories your team can tell.
The rest wander past the best parts
Without a guide, visitors walk past your finest rooms and quietest corners of the grounds unaware of what makes them worth stopping for.
An always-available guide
Musa guides every visitor who did not get a tour slot, on their own phones, in their own language, through house and grounds as one continuous route.
Built for sites, indoors and outdoors
Your visit does not stop at a doorway, and neither does the guide. Musa follows your route wherever it goes, built from your guidebooks and panel texts by your team.
Historic houses and castles
Room-by-room storytelling that follows your route through the house, so every visitor hears what happened in each room, not just the ones a tour had time for.
Gardens and grounds
The guide works outdoors on visitors' own phones over mobile data, and tour audio keeps playing offline in dead zones; only live AI answers need signal. No hardware to hand out at the gate, nothing to collect back when they leave.
Estates and mixed routes
One tour carries visitors across indoor and outdoor spaces, from the entrance hall through the rooms and out into the grounds, as a single continuous route.
The same format carries monuments, ruins and archaeological sites, religious buildings and industrial heritage: anywhere the story is bound to the place, the guide follows your route through it.
How the audio guide works at a heritage site
The parts that matter in historic buildings and out in the grounds, in one place.
Related deep dives: multilingual delivery for international visitors, spoken visitor navigation for large grounds, and how the guide is created from your material.
El Capricho de Gaudí runs on Musa
At El Capricho de Gaudí, the villa and garden designed by Antoni Gaudí in Comillas, Spain, visitors explore the house and gardens self-guided with Musa, indoors and out, in their own language. It is the first Gaudí-designed house with an AI audio guide.
The house and garden welcome around 250,000 visitors a year; the guide carries the full route, indoors and out, in the visitor's own language.
Read the El Capricho case studyAudio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Ask anything, get answers you can trust
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Questions from heritage teams
Yes. Tour audio has offline support and keeps playing in dead zones across the grounds. Live AI answers need signal; they pause offline and resume as soon as the connection returns.
No. They scan a QR code and the guide opens in the browser on their own phone. There is nothing to hand out at the gate and nothing to collect when they leave.
From the material you already have: guidebooks, panel texts, archive documents and a site plan. We ingest it during onboarding, your team reviews every stop in Studio, and a typical launch takes weeks rather than months.
More than 40, published from one source your team maintains. Visitors choose their language when they scan and can switch mid-route.
Three models: revenue share with no upfront costs, a subscription from £500 per month, or prepaid credits from £1,000. Onboarding and content ingestion are included; there is no setup fee.