Trusted by cultural institutions worldwide
Musa powers guided experiences in 40+ languages across three continents, from art museums to archaeological sites.
Capacity without the roster
Guided tours stop scaling the moment your guides are fully booked. Self-guided audio tours run on the visitor's own phone, so your ceiling is your site, not your staff.
Every language, no multilingual hires
40+ languages are included. A visitor from Tokyo and a visitor from Toulouse take the same tour on the same day, each in their own language, without you hiring a single multilingual guide.
No cap on daily visitors
There is no next available slot. Self-guided tours start whenever a visitor walks in and run whenever you are open, so a busy Saturday never means turning people away at the door.
Staff where the margin is
When the tour runs itself, your team is free to host tastings, work the shop, and talk to the visitors who want to buy, instead of repeating the same walk-through on the hour.
Your route, your rules
A working site is not a gallery. You decide where visitors go, what they hear, and what they are told before they get there.
You design the route
You set the stops and the order. The guide walks visitors through your site stop by stop, at their own pace, from the mash tuns to the warehouse to the bar.
Your safety briefing, in their language
Your own safety briefing is delivered in the visitor's language before they enter production areas, so every visitor hears the rules and actually understands them.
Answers grounded in your content
Visitors can ask the guide anything along the way, and it answers using only the material you provide. Your story, your process, your facts.
How a self-guided production tour runs
From the gate to the tasting room: the visitor journey you design, delivered on their phone.
Scan at the entrance
The tour starts when a visitor scans the QR code at the gate or ticket desk — in their own language, with no device to hand out.
Safety briefing first
Your own safety briefing plays in the visitor's language before they enter production areas, so the rules are heard and understood.
Through production at their own pace
Mash tuns, stills, fermentation, warehouse: the guide walks your route stop by stop, and visitors linger where their curiosity takes them.
Questions along the way
Visitors ask about anything — process, casks, ingredients — and the guide answers only from the material you provide.
Ending where it counts
The route ends at the tasting and the shop, where your team is free to host, pour and sell instead of repeating the walk-through.
Breweries, distilleries and wineries each get their own tour
The same platform, tuned to three different kinds of site.
Breweries
Working buildings are loud and busy. Visitors listen at their own pace on their own headphones, and tour audio keeps playing offline between halls.
Distilleries
Stills, casks and restricted zones: you define exactly where the route goes, and your briefing plays before every sensitive area.
Wineries
Estate walks lead through vineyard and cellar to the tasting. Outdoors, the guide runs on the visitor's own phone over mobile data.
Guided tour or self-guided audio tour?
Many venues run both. The comparison shows what each format is actually for.
| Scheduled guided tour | Self-guided audio tour (Musa) | |
|---|---|---|
| Starts | Fixed slots; sold out is sold out | Whenever a visitor walks in, across all opening hours |
| Staffing | One guide per group, every tour | Your team hosts tastings and the shop instead |
| Languages | The languages your guides speak | 40+ languages included |
| Capacity | Capped by roster and group size | Capped by your site, not your staff |
| Safety briefing | Given live, in the tour's language | Your briefing, played in each visitor's language before production areas |
| Revenue | Ticket per guided slot | Sell the tour or bundle it with admission; payments built in |
Audio guides, how they should have been
There is a big difference between a guide and a recording. Your visitors will notice. See all features.
Ask anything, get answers you can trust
Never wonder where to go next
Thousands of conversations. Visitor insights you can act on.
Curation without the hassle
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
1. Upload
Share your existing material, from catalogues to floorplans. Automatically turned into a knowledge graph.
2. Design
Focus on the story instead of the script. Choose stops, tone, languages and guardrails.
3. Feedback
See what resonates and what's missing. Update in minutes, not months.
Sell it like a tour
A tour is a product. Musa handles the transaction so the guide earns its keep from day one.
Built-in payments
Visitors pay for the tour right on their phone, in 135+ currencies. No extra till, no separate ticketing setup, no cash handling on the floor.
Charge for it or bundle it
Sell the tour as its own ticket, or include it with admission and treat it as part of the visit. You set the price and can change it whenever you like.
A commercial model that fits
Choose revenue share with no upfront costs, a fixed subscription for predictable budgeting, or prepaid session credits for groups and events. Switch models as your visitor patterns change.
Already pouring at a Tuscan winery
Podere Fonte Martino, a winery in Tuscany, runs its visits with Musa. Guests explore the estate self-guided, in their own language, tasting included.
Pricing that starts at zero
No setup fees, onboarding included. Choose revenue share with no upfront costs, a subscription from £500 a month, or prepaid credits from £1,000.
Questions from breweries, distilleries and wineries
Yes. Tour audio has offline support and keeps playing between halls and in dead zones. Live AI answers pause while a phone is offline and resume when the connection returns.
The route only leads where you put it, and your safety briefing plays in the visitor's language before production areas. The guide complements your physical barriers and signage; it does not replace them.
Yes. The content is yours: you decide what plays before tasting stops and how notices are worded, and visitors hear them in their own language.
Both work. Sell the tour as its own ticket, or include it with admission or a tasting package and treat it as part of the visit. You set the price and can change it anytime.
Three models: revenue share with no upfront costs, a subscription from £500 per month, or prepaid credits from £1,000, for example for group bookings. Onboarding is included.
Musa links to ticketing or CRM systems via API or simple exports, and built-in payments can handle the transaction end to end if you prefer.