Case studies

How museums and heritage sites use Musa with their visitors, and what changed once it was live.

Ausstellungszentrum Lokschuppen Rosenheim
Studio recordings, AI narration and open questions in one guide
3 in 4
questions typed or spoken by visitors, not tapped from suggestions
55%
of visits were active, asking questions along the route, not only listening
Temporary exhibitionHybrid guideIndoor mapRevenue share
Max Pechstein Stiftung × Lentos Kunstmuseum Linz
Three guides to Max Pechstein, built by his own foundation
3
narrators, including Pechstein himself and his granddaughter
50%
of guide sessions reached stop ten
Touring exhibitionFoundation-runPersonas
Culture Trois-Rivières
Four narrators, two museums, one team that built it all themselves
2
museums live, Boréalis and the Manoir Boucher de Niverville
4
narrators, each with a voice and personality the team wrote
Permanent deploymentSelf-builtPersonasHeritage site
Catholic Diocese of Hong Kong
A 53-stop Cantonese guide, nine days from final content to opening
9 days
from final content to opening day
53
stops, up from 41 at opening
Temporary exhibitionMultilingualExhibition designer
Museo Miraflores
Permanent paid deployment in eight weeks
5x
uptake vs the previous audio guide
40+ min
average session
Permanent deploymentPaid guideHardware replacementArchaeology
El Capricho de Gaudí
The first Gaudí house with an AI audio guide
75%
still listening after the opening stops
33%
completed every stop
PilotHeritage siteFamily tourVoice