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Arthur Jafa, Pledge of Allegiance, 1899 (2017)

New Museum · Bowery, Lower East Side

Arthur Jafa: I Am Tony

Now showing25 September 2026 – 4 January 2027·$25

Jafa's inaugural US museum survey spans nearly four decades of work, including "Love is the Message, The Message is Death" and the Golden Lion-winning "The White Album," alongside new pieces exploring Black life in America.

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In a 1988 self-portrait, Jafa holds his camera to a mirror and stares upward, meeting his own reflected face and the viewer's gaze at once. He later retitled it Monster, and ARTnews critic Alex Greenberger reads that renaming as a way into the show: the Xenomorph from Alien, the creature from Cloverfield, Gollum and the Hulk all turn up in his work.

Curators Massimiliano Gioni and Gary Carrion-Murayari spread nearly four decades across two floors, mostly in near-darkness. Love Is the Message, The Message Is Death, his best-known video, sits in a small side gallery where its song is barely audible over the other videos' screams and rumbles. Carrion-Murayari told Arts Fuse the show is "not only images of Black death and trauma; there's also images of Black creativity."

Admission is $25, with pay-what-you-wish hours on Thursday evenings. Two videos run long, AGHDRA at 1 hour 14 minutes and akingdoncomethas at 1 hour 45, so you won't see everything in one visit.

Editor's pick

The way in is "Monster", Arthur Jafa's 1988 self-portrait, and most of the two floors after it are near-dark. Love Is the Message gets a small side gallery; the film AGHDRA alone runs 74 minutes.

Look for

  • Monster

    A 1988 self-portrait of Jafa pointing his camera at a mirror and looking up, so his reflection and the viewer's gaze meet.

  • MBD_Trans Am

    A Pontiac Trans Am, part of it crushed and left beside the intact front half, with a booming sound that ARTnews calls both alluring and repellent.

  • Notebooks

    A hallway of binders holding images cut from books and magazines; one pairs an MF DOOM album ad with a Cindy Sherman photograph of her in a silvery mask.

  • The Last Wave

    A wall-filling mural where the Alien Xenomorph sits beside a solar eclipse, a New Order album cover, Michael Jackson performing and Billie Holiday in her coffin.

  • AGHDRA and the Picture Unit

    In a large dim gallery, a computer-generated ocean full of broken rocks stutters and reverses, next to a walk-in maze whose walls are lined with images, including white eyes peering from a void.

Good for

  • Going Solo
  • Nerding Out

Skip if

You want a light visit: the show is dark, loud and full of images of racial violence.

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