Blog
Thoughts, findings, and case studies from building visitor-centered experiences.
Get in touch2026
· 4 min
Three guides to Max Pechstein, built by his own foundation
How the Max Pechstein Stiftung built a three-narrator AI audio guide for the Pechstein touring exhibition at the Lentos Kunstmuseum Linz, from the artist's memoirs, letters and archive, with the foundation covering the cost and visitors using it for free.
Case StudyFoundation-runTouring exhibitionPersonas
· 4 min
Musa at Fantastic Futures 2026: Trust Beyond Accuracy
Accuracy is largely an engineering problem now. The harder question is who decides what a guide says, in what order, and whether any of it holds a visitor's attention.
ResearchAI
· 5 min
Four narrators, two museums, one team that built it all themselves
How Culture Trois-Rivières built its own AI audio guides for Boréalis and the Manoir Boucher de Niverville, with four narrators including an 18th-century seigneur and a mouse for children.
Case StudySelf-builtPersonasHeritage site
· 5 min
A 53-stop Cantonese guide, nine days from final content to opening
How Hong Kong design studio Noiseless Design launched a 53-stop Cantonese AI audio guide for a temporary exhibition, and what happened when the run was extended.
Case StudyMultilingualExhibition designer
· 6 min
Permanent paid deployment in eight weeks
How Museo Miraflores moved from a year-long tablet-based audio tour to a permanent paid AI guide in eight weeks, with 5x uptake and government-level endorsement.
Case StudyPaid guideHardware replacementArchaeology
· 3 min
Preview before you publish
Studio edits now wait in preview until you publish. Review every change before it reaches visitors.
Feature
· 6 min
The first Gaudí house with an AI audio guide
How El Capricho de Gaudí deployed an AI audio guide that retained 75% of visitors at the start of the tour and reached completion rates traditional guides rarely match.
Case StudyHeritage siteFamily tourVoice
· 4 min
Musa arrives in Europe
How we brought Musa to El Capricho de Gaudí in Comillas, Spain.
Story
· 2 min
Musa Guide Wins blooloop 2025 Guest Journey Award
We won first place in the Guest Journey category at the 2025 blooloop Innovation Awards.
Update
2025
· 3 min
More Accessible Tours and the Curb Cut Effect
Musa now generates detailed descriptions of uploaded images, making tours more natural and accessible.
FeatureAccessibility
· 4 min
Two Birds, One Stone
Why AI-enhanced audio guides solve two problems at once: better visitor experiences and protecting your curatorial voice from generic AI.
StrategyAI
· 4 min
Infinite Paths for Everyone: Why Chatbots Miss the Point of Audio Guides
How structured tours with conversation create better visitor experiences than pure chatbots or static audio guides.
ProductAI
· 3 min
Introducing Interactive 360° Images
Musa Studio now supports high-resolution 360° images, bringing immersive experiences to museum tours.
Feature· 3 min
Living Guides at Museo Miraflores
How we built a living guide for Museo Miraflores, a museum in Guatemala City, Guatemala.
Story
· 2 min
Hello, World
Who doesn't need a blog?
Update
