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Dongdaemun Design Plaza (DDP)Dongdaemun

Baby Shark The Experience: Unlock the Secret Ocean

Now showing18 June 2026 – 19 December 2026₩23,000

An interactive family exhibition based on the global children's franchise Baby Shark, inviting visitors to explore a secret ocean through immersive play zones.

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You pick up a telephone, answer Baby Shark's questions, and an AI folds your answers into your own version of the song, in the style and instruments you pick. First, a camera at the entrance turns you into a shark character that later swims across the screens chatting with Baby Shark.

Seven zones and some 20 activities fill about 1,650 square metres of Museum Exhibition Hall 2, from Sharp-Tooth Village through the Deep Sea and Blue Hole to the Starlit Coral Forest. You tag a watch-style Star Band at each station and collect stamps in a paper Ocean Passport. Everything runs in Korean, English, Chinese and Japanese. If the song has lived in your head since 2016, this is where it takes your lyrics.

Money Today's reporter at the preview found plenty aimed at parents, and a couple with a five-year-old agreed. Open daily 10:00 to 20:00 (last entry 19:00), closed 20 October and 17 November. Tickets are 23,000 won from 24 months up, via NOL Ticket or KakaoTalk.

Look for

  • Baby Shark's House

    Pick up the phone, answer Baby Shark's questions, and an AI writes your answers into a personal Baby Shark song with the instruments you choose.

  • SOS! The Tilted Shipwreck

    Inside a room built like a ship, you turn the wheel while talking to Baby Shark over a microphone, and your choices change how the escape ends.

  • Sharking Talk Talk

    Statues of the shark family answer you in real time when you talk to them.

  • Magic Cooking Lab

    An AI cooking game played on a media table in Sharp-Tooth Village.

  • Your own shark

    A photo and a few answers at the entrance become an AI-made shark character that follows you through the zones.

Good for

  • Rainy Days
  • Small Kids

Skip if

You want design or art objects: it is all screens, sensors and Pinkfong characters.

With kids

Everyone from 24 months to 64 pays the same 23,000 won; family packages cost 62,000 won for three and 82,000 won for four.

Free in the same building

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