iDongdaemun Design Plaza (DDP)
Designed by Zaha Hadid and opened in 2014, the Dongdaemun Design Plaza (DDP) is the world's largest three-dimensional freeform building, its seamless curved shell of 45,133 aluminum panels wrapping 86,575 square meters of exhibition halls, a design museum, conference and market spaces, and a rooftop park. Built on the site of Seoul's former Dongdaemun Stadium, it has become the city's flagship hub for design culture, hosting fashion weeks, design fairs, product launches and the recurring Seoul Light DDP media-art festival, which projects large-scale digital artworks across its facade after dark. Entry to the building, grounds and Design Store is free; individual exhibitions and events inside its halls are ticketed separately.
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What's On
Baby Shark The Experience: Unlock the Secret Ocean
An interactive family exhibition based on the global children's franchise Baby Shark, inviting visitors to explore a secret ocean through immersive play zones.
Hyundai Card Culture Project 31: Wayne Thiebaud [The Order of Things]
Korea's first major retrospective of Wayne Thiebaud, one of the 20th century's leading artists, known for his distinctive paintings of everyday objects.
Plan Your Visit
Getting there
281 Eulji-ro, Jung-gu, Seoul, South Korea
Nearest station: Dongdaemun History & Culture Park Station (Lines 2, 4, 5) — direct underground connection
Show on mapHours
| Mon | 10:00–20:00 |
| Tue | 10:00–20:00 |
| Wed | 10:00–20:00 |
| ThuToday | 10:00–20:00 |
| Fri | 10:00–20:00 |
| Sat | 10:00–20:00 |
| Sun | 10:00–20:00 |
Admission
Free
Building, grounds, Oulim Square and Design Store are free at any time; ticketed exhibitions inside the halls vary by event
Last verified
Visitor Information
- Is Dongdaemun Design Plaza (DDP) free to visit?
- Yes, general admission to Dongdaemun Design Plaza (DDP) is free. Building, grounds, Oulim Square and Design Store are free at any time; ticketed exhibitions inside the halls vary by event. Some special exhibitions may charge a separate ticket, so check the museum's website before visiting.
- What are the opening hours of Dongdaemun Design Plaza (DDP)?
- Dongdaemun Design Plaza (DDP) is open Open daily 10:00–20:00 (some spaces vary by program). Closed New Year's Day, Seollal (Lunar New Year) and Chuseok (Korean Thanksgiving). Exterior, Oulim Square, Dongdaemun History & Culture Park and the Design Store are accessible anytime; the Design Showroom (3F) runs Tue–Sun 10:00–18:00, closed Mondays.. Holiday hours can vary, so check the museum's website before you go.
- Where is Dongdaemun Design Plaza (DDP)?
- Dongdaemun Design Plaza (DDP) is located at 281 Eulji-ro, Jung-gu, Seoul, South Korea, in the Dongdaemun area of Seoul. The nearest station is Dongdaemun History & Culture Park Station (Lines 2, 4, 5) — direct underground connection.
- What can I see at Dongdaemun Design Plaza (DDP)?
- Zaha Hadid's neofuturistic landmark: flowing aluminum curves housing design exhibitions, fashion shows and nightly light-art on the facade. Current highlights include DDP 45133: Design Showroom, Hyundai Card Culture Project 31: Wayne Thiebaud [The Order of Things] and Baby Shark The Experience: Unlock the Secret Ocean.
- Do I need to book Dongdaemun Design Plaza (DDP) in advance?
- Dongdaemun Design Plaza (DDP) is free to enter and most days you can walk in. Building, grounds, Oulim Square and Design Store are free at any time; ticketed exhibitions inside the halls vary by event. For special exhibitions, weekends, and school holidays, booking a timed slot can help you skip queues. Check the museum's website for current requirements.
- When is the best time to visit Dongdaemun Design Plaza (DDP)?
- Weekday mornings shortly after opening are typically the quietest, especially mid-week. Late afternoons can also be calmer. Weekends, school holidays, and the lunch rush are the busiest periods.
Image credits
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- Dongdaemun Design Plaza (DDP)lumoplank / Wikimedia Commons, CC0