Pierre Leguillon: Ads & Brands

Now showing18 September 2026 – 27 February 2027Free

Two-part show on Leguillon's collecting practice: 250-plus ads of artists as brand ambassadors, plus his traveling Museum of Mistakes.

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On now All of November 2026

Andy Warhol, Joseph Beuys, Dalí and Marina Abramović all turn up here selling something, from McDonald's to Dior. Pierre Leguillon collects ads that use artists as models, from the 1940s to now, and calls the result "a collection about art without any art in it."

The show has two parts. In the Window Gallery, a selection from his 250-plus ads hangs in alphabetical order, chosen for Los Angeles. You walk past famous artists posing for brands without seeing one of their works. In the Library, his traveling Museum of Mistakes, founded in Brussels in 2013, sets out its printed matter beside his artist's books, original objects next to the pages they appeared on. The museum says the subject drifts from art to "influence", a word half of Los Angeles already has in its bio.

It suits people who like printed ephemera more than paintings. Entry is free with a timed reservation, Tuesday to Saturday, 11am to 6pm. Tacita Dean's FILM is in the theater gallery.

Look for

The alphabetical ad wall
Look for artists from Abramović to Warhol fronting luxury goods, fashion, alcohol and tech, filed A to Z in the Window Gallery.
The Museum of Mistakes in the Library
Leguillon's traveling Brussels collection of printed matter, the kind that has included a plastic bag printed with an exhibition ad and painted Doc Martens.
Leguillon's artist's books
A full run of his books sits beside the original objects they reproduce, so you see each thing and its printed page together.