Case studies
What happened when museums and heritage sites put Musa in front of real visitors. Numbers from the deployment, in the institution's words.
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Max Pechstein Stiftung × Lentos Kunstmuseum Linz
Three guides to Max Pechstein, built by his own foundation
- 3
- narrators, including Pechstein himself and his granddaughter
- 50%
- of guide sessions reached stop ten
Touring exhibitionFoundation-runPersonas
Culture Trois-Rivières
Four narrators, two museums, one team that built it all themselves
- 2
- museums live, Boréalis and the Manoir Boucher de Niverville
- 4
- narrators, each with a voice and personality the team wrote
Permanent deploymentSelf-builtPersonasHeritage site
Catholic Diocese of Hong Kong
A 53-stop Cantonese guide, nine days from final content to opening
- 9 days
- from final content to opening day
- 53
- stops, up from 41 at opening
Temporary exhibitionMultilingualExhibition designer
Museo Miraflores
Permanent paid deployment in eight weeks
- 5x
- uptake vs the previous audio guide
- 40+ min
- average session
Permanent deploymentPaid guideHardware replacementArchaeology
El Capricho de Gaudí
The first Gaudí house with an AI audio guide
- 75%
- still listening after the opening stops
- 33%
- completed every stop
PilotHeritage siteFamily tourVoice