MAXXI - National Museum of 21st Century Arts · Flaminio
Six decades of WWF Italia's influence on how the country thinks about nature, from Fulco Pratesi's early vision and the first reserves to major species campaigns. In the Corner MAXXI.
In 1963 Fulco Pratesi, then a hunter, came across a mother bear and her cubs in the forests of Anatolia. He went home, sold his guns, bought a camera and went on to co-found WWF Italia. His original notebooks are where this show starts.
From the Corner MAXXI the route runs out into the courtyard, built in stages meant to turn you from passerby into spectator and then into someone who protects nature. Along the way come the first Oasi at Burano, the 1971 Panda Club for children, covers of Panda magazine, and the sirenate, serenades staged against hunting. Piero Angela, Raffaella Carrà, Pooh and Sting turn up as campaign faces.
This is WWF's own 60th-anniversary show, and no critic has reviewed it. Entry is free, Tuesday to Sunday 11:00 to 19:00, until 8 November. Pratesi's watercolours are on separately at the Museo di Roma in Trastevere until 6 December.
Fulco Pratesi's notebooks
Look for the founder's original notebooks, where the story of his 1963 encounter with a bear and her cubs, and his turn away from hunting, begins.
Panda magazine covers
Historic covers of WWF Italia's own Panda magazine show how the campaigns looked to readers decade by decade.
The campaign faces
Piero Angela, Raffaella Carrà, Pooh and Sting appear among the well-known Italians and visitors who lent their names to WWF campaigns.
You came to MAXXI for contemporary art: this is a history of WWF's campaigns and publications.
iMuseo di Roma (Palazzo Braschi)
iGalleria Borghese
iCastel Sant'Angelo - Museo Nazionale
Δική σας εικόνα; Ζητήστε μας να τη διορθώσουμε ή να την αφαιρέσουμε.