The AI audio guide for museums and cultural venues

Musa Guide is an AI native audio guide platform built for museums, galleries, castles, and cultural heritage sites. It replaces traditional audio guide hardware with a spatially aware, conversational guide that runs on visitor phones.

Spatially aware routingConversational audioMuseum-controlled knowledgeBYOD friendlyRevenue-ready

Why AI native matters

Other AI approaches either reset at each painting or skip guidance entirely. Musa does both: structured tours with continuous conversation.

Guided paths, not blank canvases

Visitors don't need to ask 'what am I looking at?' Curators design structured tours while AI handles the delivery. Press next or dive deeper. Your choice.

Continuous conversations

Unlike chatbots that reset at each painting, Musa maintains context across your entire visit. Reference something from three stops ago. It remembers.

Spatially aware by default

Musa tracks where visitors are and adapts scripts, answers, and directions automatically. No guessing, no QR-code maze.

Museum-controlled knowledge base

Curators stay in charge of every fact, source, and prompt. AI responds within guardrails you define. Publish updates instantly.

The evolution of audio guides

From hardware to AI-native: each generation solved one problem but left others unsolved.

GenerationWhat it isInteractionJourneyConversation
Traditional Hardware
Rented devices with pre-recorded tracks
Dial a number, listen
Linear or random access
None
BYOD Apps
Visitor phones with static audio
Scan or tap, listen
Random access
None
AI-Arranged
AI suggests routes through static content
Personalized order, same tracks
Dynamic routing, static presentation
None
AI-Generated
AI writes scripts, voices them, or both
Same as above, faster production
Still linear or random
None
AI Chatbots
Talk to individual artworks
Ask questions per painting
Isolated stops, no continuity
Per-painting only
AI Native (Musa)
Guided tours + live conversation
Follow tour, ask anything, anytime
Structured paths with infinite branches
Continuous across entire visit

FAQs about AI audio guides

We combine guided tours with live conversation. Visitors follow structured paths designed by curators, but can ask questions anytime, and the AI remembers context across their entire visit, not just per painting.

Pure Q&A forces visitors to prompt from scratch at every stop. 'What am I looking at?' gets old fast. Guided tours give structure. Press next for the curated story, or dive deeper when curious. Best of both worlds.

Those chatbots reset at each painting. Ask about the artist's technique at stop 3, and by stop 7 it's forgotten. Musa maintains a continuous conversation. Reference earlier stops, build on previous answers, create a coherent journey.

Yes. Visitors use their own phones. We handle payments, timed access, and usage analytics so you can phase out hardware rentals while maintaining or growing revenue.

Most museums ship a pilot in a few weeks. You can import wall labels, PDFs, and media, then iterate in the Studio without waiting on external production cycles.

The Story Behind Audio Guides

From 1952 radio broadcasts to AI-powered conversations. Discover how museums learned to talk to visitors and why it took 70 years to fulfill the original vision.

Read the full history

Ready to explore?

See how museums deploy Musa or talk to the team about your collection.