Join leading cultural institutions worldwide who are revolutionizing visitor experiences with AI-powered audio guides.




Musa fundamentally revolves around guided tours curated by your museum and delivered by AI.
We treat accuracy, reliability, and wayfinding as engineering problems. So that you can create with confidence.
Our context engine validates and labels information beyond the museum.
Each visitor experiences the museum through a distinct AI persona that adapts to their interests and learning style.
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Automatically test changes before releasing them to visitors like the big AI labs.
Create voices with natural dialects, accents, and emotions. Generated doesn't mean generic.
Ingest floorplans, media, and text into one knowledge graph. Update anytime.

Design recommended tours for target audiences.

See what resonates and what's missing. No guessing games.

Get insights into how visitors interact with your content, what captures their attention, and how they navigate through your exhibitions.
Focus on your visitors, not payment infrastructure. We handle the complexity so you can get started immediately.
We onboard you at no cost. Get started instantly and begin accepting payments immediately.
Support customers globally with built-in multi-currency payments, VAT compliance, and automatic localization.
We support revenue share, subscriptions, or credit-based pricing. Switch between them anytime as your needs evolve.
Musa answers from the knowledge graph your team maintains, labels any supplemental context, and keeps curators in control of voice and facts with built-in review tools.
A visitor-ready pilot takes a few weeks including uploading assets. We handle ingesting floorplans, media, and transcripts, then hand you ready-to-use QR codes or collaborate with your team if they prefer to build tours themselves.
Visitors use their own devices by scanning QR codes or reusing the audio-guide numbers you already have. There's no kiosk or app to buy. To serve real-time AI, you just need solid Wi-Fi coverage in the galleries you want Musa to support.
Visitor interactions are anonymous and aggregated so you can learn without tracking individuals.
Studio analytics track dwell time, tour completion, top questions, revenue and more. Our dashboard continuously monitors those signals to suggest programming, staffing, or content updates.
Musa links to your ticketing or CRM via API or simple exports, embeds on your website, and can sit alongside existing signage.
Yes. You can export the full knowledge graph, transcripts, and analytics at any time, and we keep everything ready in your account even if you pause billing.