AI Tour Guidesfor the21st century
Meet Musa
The simple, cost-effective platform to build personalised, interactive AI guides.
Historically, museums would have to pay high upfront costs for a single, mediocre audio guide that isn't tailored to anyone and quickly goes out of date as the exhibition changes.
We are building a platform through which museums can self-manage and own their guides, easily develop tailored tours for different audiences, and update them whenever they want.
Build in Studio...
Go beyond simple descriptions
Create a knowledge graph that captures your exhibition in full detail. Our AI then guides each visitor through this knowledge along their interests.
Tie your museum together
Allow visitors to find directions to amenities and restaurants, uncover the building's architecture and history, and stay informed on upcoming events.
Let Musa fill the gaps
Visitors have questions you can't anticipate: 'How long do oil paintings take to dry?' or 'What was happening in Japan while Leonardo painted this?' Musa's knowledge base can answer unexpected questions, while clearly indicating when answers go beyond your provided information.
Support 20+ languages
Design your exhibition in your language, and let visitors experience it in theirs. Musa seamlessly offers native-language in both text and audio out of the box.
Tailor tours to different audiences
Create distinct guide personas and tours to match your diverse audience, from playful scavenger hunts for kids to deep dives for experts. Customize every part of the tour, including the guide's voice, personality or focus.
Understand visitors in detail
Learn from visitor behavior and preferences to improve your exhibitions. Where was the most traffic? What were questions that you couldn't answer using your knowledge base?
...guide through Tour
Start your tour with ease
Skip the cost of traditional audio guides and let visitors use their own devices - No downloads required. It's easy, better for the environment, and keeps up as technology evolves.
Choose your guide
Custom tours and personas allow any visitor to take a tour in their preferred style. Create unique voices, from imaginary dragons to real-life artists.
Lola
Enthusiastic guide for kids
Musa
A passionate tour guide with deep knowledge of art history
Max Pechstein
The artist himself, based on his own letters
Text or talk, read or listen
Musa supports both text and audio, letting visitors choose to speak or type, listen or read. With automatic visual descriptions and audio transcriptions, Musa creates an inclusive experience for visually impaired and deaf visitors alike.
I see, you jumped ahead to a painting by August Macke, one of the leading members of the German expressionist group Der Blaue Reiter...
Lead the way
Visitors can explore on their own terms or follow pre-made tours. They can ask additional questions about an exhibit or dial a new one.
Or be shown around
Musa notices user preferences and scans the exhibition for unexplored topics along their interests.
Know what to trust
Hallucinations are one of the shortcomings of current AI systems. That's why we ground the AIs responses in your knowledge base. If a user's question goes beyond your content, we clearly label unverified information.
From what I understand, Macke's approach to color was heavily influenced by Robert Delaunay's color theories and Orphism. He was interested in the way colors could create harmony and movement in paintings.
Not verified. Please double-check response.
We want to make it easy to be curious.
Audio guides shouldn't be one size fits all.
They shouldn't go out-of-date as exhibitions evolve, nor should the content museums share be limited by way of delivery. Curators and exhibition managers should have intuitive and full control over content delivery—digital as seamlessly as physical. And it should be financially sustainable to design great learning experiences.
Experiences, that allow visitors to follow their curiosity; asking questions, exploring deeply, and thinking broadly.
We're excited to make this vision a reality. Let us know if you want to be part of it!
Christoph Renschler
Founder
Passionate about intuitive technology. Previously built fintech products at Behaviour Lab. Graduated from Imperial College London in Computer Engineering and AI.
